Photo taken on a London Fashion Tour with us

Embark on a captivating journey through the city's sartorial past with our London Fashion Tours. This guided walking experience traces the stylish history of the capital, from its origins in the early nineteenth century right through to the vibrant present and future of design.

On this tour, you will uncover the fascinating Saville Row and Jermyn Street history, exploring the traditionally male-dominated realms where strict dress codes once defined British social status. We will delve into the liberation of the lower and middle classes from historical Sumptuary Laws and trace the parallel evolution of women's fashion through the ages.

As we wander through Mayfair, St James's, and Bond Street, you will explore secret shopping streets known only to insiders. You will witness firsthand how heritage brands have transformed into modern design labels, blending centuries of craftsmanship with contemporary style.

Whether you are a fashion enthusiast or a history lover, our London Fashion Tours offer a rare glimpse into the trends, tailoring, and traditions that shaped global style. Join us to uncover the stories behind the world's finest clothing districts and experience Saville Row and Jermyn Street history brought to life by an expert guide.

The Haute Coutour

  • This fashion tour is priced at £275 total for up to eight people with the option to add additional guests for £25 pp.

  • The tour lasts approximately three hours

  • The Cut coffee house, 6 Piccadilly Arcade, London SW1Y 6NH. Alternatively, we can meet you at your hotel or accommodation.

  • You’ll explore multiple locations across London including: Piccadilly, Bond Street, Mayfair & Berkeley Square

  • There is a maximum number of eight for this tour so that we can visit small boutiques along the way.

  • We thoroughly enjoyed our tour - a perfect way to spend a sunny afternoon in London! Despite being a Londoner myself, who has worked and lived in central London for many years, I found Emma’s tour to be a real gem of interesting snippets on the history of the Royal family and how the streets of Mayfair contain clues of their own evolving history. Emma is so warm, friendly and with a natural engaging and easygoing manner, that we felt like a big extended family ambling happily through a well designed route and happening almost by accident on interesting sites. We were taken down ancient cobblestoned narrow alleyways tucked secretly behind a famous street in Mayfair, shown a magical view of London within Green Park and given ad hoc gems of info without ever feeling facts were foisted upon us. A tour is only as good as its guide and Emma, with her PR and fashion background, has a rich and varied fascinating collection of tales which she expertly weaves into a lighthearted and interesting escape from our current economic woes. An absolute steal for the price, I will definitely be returning for more.

    June

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